"The Life & Health NEWS Magazine"

"Serving Life & Health Agents in Florida and the Southeast"

                           Black & White Ad Rates - Per Issue (Effective February 01,2001 Rate Card 6.0)

Ad Size
1 Issue		 3 Issues
Consecutive		 6 Issues
Consecutive		 12 Issues
Consecutive
Full Page 1267 1190 1114 960
2/3 Page 1056 992 928 800
1/2 Page 693 651 609 525
1/3 Page 462 434 406 350
1/4 Page 350 329 307 265
1/6 Page 330 310 290 230
1/12 Page 169 156 150 125
Page 2 & 3 * 1756 1649 1543 1330
Inside Back * 1756 1649 1543 1330
Back Cover * 1980 1860 1740 1500
*  Pricing includes 4-Color   Deduct $200 for B&W

Closing Dates

Space Reservations- The 1st of the month preceding publication month.
Advertiser will be held responsible for space cancelled after the closing date.
Camera ready copy - 5th of the month preceding publication.

Payment is required with first insertion.

Agency Discounts

15% Advertising Agency discount to recognized agencies. 
Discount allowed if paid within 30 days of issue date.   
Discount not allowed on past due invoices.
Agencies must provide camera ready film or art to size.

Late Charges

Late charges of 1.5% per month will be charged on past due invoices. 
Charges will be assessed on past due balance and accrued late charges, if any.

Color

4-Color - B&W Page Rate Plus - $300
Spot Color (publisherschoice) - $100
Matched Color - $250
Fluorescent Colors Call

Bleed
Page rate plus 10%

Fixed Position
Add 10% to space rate
Not all positions available.
Some restrictions apply.

Inserts
Please contact the publisher for insert space availability,
mechanical specs and postal information.
A three-inch binding lip is required.

2 pages (1 Page - 2 sides) - $1350
4 pages (2 Pages - 2 sides) - $2400
Business Reply Cards - $500

If you would like Hill Publishing to print your inserts, call for a quote.

Mechanical Requirements

Ad Layout Dimensions

Size Wide/Deep
Full Page 7-1/4 X 9-5/8
Full Page Bleed 8-1/2 X 11
2/3 Page 5 X 9-5/8
1/2 Page Horiz 7-1/4 X 4-3/4
1/2 Page Vertical 3-9/16 X 9-5/8
1/3 Page  5 X 4-3/4
1/3 Page Vertical 3-9/16 X 6-5/8
1/4 Page 3-9/16 X 4-3/4
1/6 Page Horiz 5 X 2-5/16
1/6 Page Vertical 2-7/8 X 4
1/12 Page 3-9/16 X 1-1/2
Two-Page Spread 15-1/2 X 9-5/8
Two-Page Bleed 16-1/2 X 11

Trim Size
8-1/4 X 10-3/4

Method of Printing
Web Offset - Saddle stitched

Material Requirements
1. Film negatives to size
Right reading emulsion side down.
Match prints required.

2. Halftones - 85-100 line screen

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